🔷 Customer Segmentation Using RFM Analysis 🔷 This project applies RFM (Recency, Frequency, Monetary) analysis to segment customers based on their purchasing behavior. Using Python (Pandas, Seaborn, Matplotlib), we calculated RFM scores and grouped customers into segments like Champions, Loyal, At Risk, and Hibernating.
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Sep 22, 2025 - Jupyter Notebook