Doco updates based on recent mailing list discussions/feedback

Author: michaelklishin

README.md

@@ -20,48 +20,63 @@ of a publisher and a consumer:
 
 ![Sharding Overview](https://raw.githubusercontent.com/rabbitmq/rabbitmq-sharding/master/docs/sharded_queues.png)
 
-As you can see in the graphic, the producers publishes a series of
+On the picture above the producers publishes a series of
 messages, those messages get partitioned to different queues, and then
-our consumer get messages from one of those queues. Therefore if you
-have a partition with 3 queues, then you will need to have at least 3
+our consumer get messages from one of those queues. Therefore if there is
+a partition with 3 queues, it is assumed that there are at least 3
 consumers to get all the messages from those queues.
 
-## Auto-scaling ##
+Queues in RabbitMQ are [units of concurrency](http://www.rabbitmq.com/queues.html#runtime-characteristics)
+(and, if there are enough cores available, parallelism). This plugin makes
+it possible to have a single logical queue that is partitioned into
+multiple regular queues ("shards"). This trades off total ordering
+on the logical queue for gains in parallelism.
+
+Message distribution between shards (partitioning) is achieved
+with a custom exchange type that distributes messages by applying
+a hashing function to the routing key.
 
-One interesting property of this plugin, is that if you add more nodes
-to your RabbitMQ cluster, then the plugin will automatically create
-more shards in the new node. Say you had a shard with 4 queues in
-`node a` and `node b` just joined the cluster. The plugin will
-automatically create 4 queues in `node b` and join them to the shard
-partition. Already delivered messages _will not_ be rebalanced, but
-newly arriving messages will be partitioned to the new queues.
 
-## Partitioning Messages ##
+## Messages Distribution Between Shards (Partitioning)
 
-The exchanges that ship by default with RabbitMQ work in a "all or
+The exchanges that ship by default with RabbitMQ work in an "all or
 nothing" fashion, i.e: if a routing key matches a set of queues bound
 to the exchange, then RabbitMQ will route the message to all the
-queues in that set. Therefore for this plugin to work, we need to
+queues in that set. For this plugin to work it is necessary to
 route messages to an exchange that would partition messages, so they
-are routed to _at most_ one queue.
+are routed to _at most_ one queue (a subset).
 
-The plugin provides a new exchange type `"x-modulus-hash"` that will use
-the traditional hashing technique applying to partition messages
-across queues.
+The plugin provides a new exchange type, `"x-modulus-hash"`, that will use
+a hashing function to partition messages routed to a logical queue
+across a number of regular queues (shards).
 
 The `"x-modulus-hash"` exchange will hash the routing key used to
 publish the message and then it will apply a `Hash mod N` to pick the
 queue where to route the message, where N is the number of queues
 bound to the exchange. **This exchange will completely ignore the
 binding key used to bind the queue to the exchange**.
 
-You could also use other exchanges that have similar behaviour like
-the _Consistent Hash Exchange_ or the _Random Exchange_.  The first
-one has the advantage of shipping directly with RabbitMQ.
+There are other exchanges with similar behaviour:
+the _Consistent Hash Exchange_ or the _Random Exchange_.
+Those were designed with regular queues in mind, not this plugin, so `"x-modulus-hash"`
+is highly recommended.
+
+If message partitioning is the only feature necessary and the automatic scaling
+of the number of shards (covered below) is not needed or desired, consider using
+[Consistent Hash Exchange](https://github.com/rabbitmq/rabbitmq-consistent-hash-exchange)
+instead of this plugin.
+
+
+## Auto-scaling
+
+One of the main properties of this plugin is that when a new node
+is added to the RabbitMQ cluster, then the plugin will automatically create
+more shards on the new node. Say there is a shard with 4 queues on
+`node a` and `node b` just joined the cluster. The plugin will
+automatically create 4 queues on `node b` and "join" them to the shard
+partition. Already delivered messages _will not_ be rebalanced but
+newly arriving messages will be partitioned to the new queues.
 
-If _just need message partitioning_ but not the automatic queue
-creation provided by this plugin, then you can just use the
-[Consistent Hash Exchange](https://github.com/rabbitmq/rabbitmq-consistent-hash-exchange).
 
 ## Consuming From a Sharded [Pseudo-]Queue ##
 
@@ -109,14 +124,23 @@ this plugin.
 For load balancers, the "least connections" strategy is more likely to produce an even distribution compared
 to round robin and other strategies.
 
+### How Evenly Will Messages Be Distributed?
+
+As with many data distribution approaches based on a hashing function,
+even distribution between shards depends on the distribution (variability) of inputs,
+that is, routing keys. In other words the larger the set of routing keys is,
+the more even will message distribution between shareds be. If all messages had
+the same routing key, they would all end up on the same shard.
+
+
 
 ## Installing ##
 
 ### RabbitMQ 3.6.0 or later
 
 As of RabbitMQ `3.6.0` this plugin is included into the RabbitMQ distribution.
 
-Enable it with the following command:
+Like any other [RabbitMQ plugin](http://www.rabbitmq.com/plugins.html) it has to be enabled before it can be used:
 
 ```bash
 rabbitmq-plugins enable rabbitmq_sharding