diff --git a/news/11330.bugfix.rst b/news/11330.bugfix.rst
new file mode 100644
index 00000000000..e03501fe5ef
--- /dev/null
+++ b/news/11330.bugfix.rst
@@ -0,0 +1 @@
+Show pip deprecation warnings by default.
diff --git a/src/pip/_internal/utils/deprecation.py b/src/pip/_internal/utils/deprecation.py
index 7964095ffde..72bd6f25a55 100644
--- a/src/pip/_internal/utils/deprecation.py
+++ b/src/pip/_internal/utils/deprecation.py
@@ -13,7 +13,7 @@
 DEPRECATION_MSG_PREFIX = "DEPRECATION: "
 
 
-class PipDeprecationWarning(DeprecationWarning):
+class PipDeprecationWarning(Warning):
     pass