[IMP] marketing: RST format upgrades for marketing automation v14

closes #4320

Signed-off-by: Zachary Straub (zst) <[email protected]>

Author: samueljlieber

content/applications/marketing/marketing_automation/getting_started/first_campaign.rst

@@ -1,59 +1,70 @@
-====================
-Marketing Automation
-====================
+===============
+Getting started
+===============
 
-The Odoo Marketing Automation app automates a variety of marketing tasks by combining specific
+The Odoo *Marketing Automation* app automates a variety of marketing tasks, by combining specific
 rules and filters to generate timed actions. Instead of manually having to build each stage of a
-campaign (such as a series of timed massmails), the Marketing Automation app allows marketers to
-build the entire campaign, and all of its stages, in one place on one dashboard.
+campaign (such as a series of timed massmails), the *Marketing Automation* app allows marketers to
+build the entire campaign, and all of its stages, in one place on a single dashboard.
 
 Create a campaign
 =================
 
-To create a new automated marketing campaign, open the :guilabel:`Marketing Automation` app and
-click :guilabel:`Create`. On the :guilabel:`Campaign` page, there are the following smart buttons
-and fields:
+To create a new automated marketing campaign, open the :menuselection:`Marketing Automation` app,
+and click the :guilabel:`Create` button in the upper-left corner. Doing so reveals a blank marketing
+automation campaign detail form on a separate page.
+
+On the blank marketing automation campaign page, the following smart buttons and fields are
+available:
 
 .. image:: first_campaign/marketing-template-sample.png
    :align: center
    :alt: A dashboard showing the creation of a new marketing automation campaign in Odoo.
 
+**Smart buttons**
+
 - :guilabel:`Templates`: represents the number of pre-configured mail templates being used in this
-  particular campaign. (Templates can always be created on-the-fly as well).
+  particular campaign. (Templates can always be created on-the-fly, as well).
 - :guilabel:`SMS`: represents the number of personalized SMS messages connected to this campaign.
 - :guilabel:`Clicks`: represents the number of times attached links have been clicked by recipients
   of this campaign.
 - :guilabel:`Participants`: represents the number of contacts that have directly participated in
   this campaign.
+
+**Fields**
+
+- :guilabel:`Name`: represents the name of the marketing automation campaign being created.
 - :guilabel:`Target`: this field is a drop-down menu to choose which model is targeted by this
   campaign (i.e., by Contacts, Sales Order, Lead/Opportunity, etc.).
+- :guilabel:`Filter`: this field provides numerous configurable criteria that can be used to further
+  narrow down the target recipients/audience for the marketing automation campaign.
 
 Campaign filters
 ================
 
-To add a filter to the target audience, click :guilabel:`Add Filter`, and a node field will
-appear. In the node field, a custom equation can be configured for Odoo to use when filtering who
+To add a :guilabel:`Filter` to the target audience, click :guilabel:`Add Filter`, and a node field
+appears. In the node field, a custom equation can be configured for Odoo to use when filtering who
 to include (and exclude) in this specific marketing campaign.
 
 .. image:: first_campaign/filter-node.png
    :align: center
    :alt: A filter node in Odoo Marketing Automation.
 
 When the first field of the node is clicked, a nested drop-down menu of options appears on the
-screen where specific criteria is chosen based on needs of the campaign. The remaining fields on
-the node further define the criteria which determines which records to include (or exclude) in the
+screen, wherein specific criteria is chosen based on needs of the campaign. The remaining fields on
+the node further define the criteria determining which records to include (or exclude) in the
 execution of the campaign.
 
-To add another node, simply click the :guilabel:`+ (plus sign)` icon to the right of the filtering
-rule. To add a branch of multiple nodes at the same time, click the :guilabel:`... (ellipses)`
-icon.
+To add another node, click the :guilabel:`➕ (plus sign)` icon to the right of the filtering rule. To
+add a branch of multiple nodes at the same time, click the :guilabel:`⋯ (ellipses)` icon.
 
-For further information on filters, refer to :doc:`this documentation page <target_audience>`.
+For further information on filters, refer to :doc:`this documentation page
+</applications/marketing/marketing_automation/getting_started/target_audience>`.
 
 .. note::
    :guilabel:`Records` represent the number of contacts in the system that fit the specified
    criteria for a campaign.
 
 .. seealso::
-   - :doc:`testing_running`
-   - :doc:`workflow_activities`
+   - :doc:`/applications/marketing/marketing_automation/getting_started/testing_running`
+   - :doc:`/applications/marketing/marketing_automation/getting_started/workflow_activities`