diff --git a/plugins/woocommerce/composer.json b/plugins/woocommerce/composer.json
index 223d2dbb4d459..89dd6faf25c8f 100644
--- a/plugins/woocommerce/composer.json
+++ b/plugins/woocommerce/composer.json
@@ -2,7 +2,7 @@
 	"name": "woocommerce/woocommerce",
 	"description": "An eCommerce toolkit that helps you sell anything. Beautifully.",
 	"homepage": "https://woocommerce.com/",
-	"version": "9.6.0",
+	"version": "10.0.0",
 	"type": "wordpress-plugin",
 	"license": "GPL-3.0-or-later",
 	"prefer-stable": true,
diff --git a/plugins/woocommerce/includes/class-woocommerce.php b/plugins/woocommerce/includes/class-woocommerce.php
index 34f9270413614..7267b8c21063f 100644
--- a/plugins/woocommerce/includes/class-woocommerce.php
+++ b/plugins/woocommerce/includes/class-woocommerce.php
@@ -42,7 +42,7 @@ final class WooCommerce {
 	 *
 	 * @var string
 	 */
-	public $version = '9.6.0';
+	public $version = '10.0.0';
 
 	/**
 	 * WooCommerce Schema version.
diff --git a/plugins/woocommerce/package.json b/plugins/woocommerce/package.json
index ebae9ab816775..1b0e2d5b11471 100644
--- a/plugins/woocommerce/package.json
+++ b/plugins/woocommerce/package.json
@@ -2,7 +2,7 @@
 	"name": "@woocommerce/plugin-woocommerce",
 	"private": true,
 	"title": "WooCommerce",
-	"version": "9.6.0",
+	"version": "10.0.0",
 	"homepage": "https://woocommerce.com/",
 	"repository": {
 		"type": "git",
diff --git a/plugins/woocommerce/readme.txt b/plugins/woocommerce/readme.txt
index 1714a406fd6c7..24f2cba9764d3 100644
--- a/plugins/woocommerce/readme.txt
+++ b/plugins/woocommerce/readme.txt
@@ -169,6 +169,6 @@ WooCommerce comes with some sample data you can use to see how products look; im
 
 == Changelog ==
 
-= 9.6.0 2024-XX-XX =
+= 10.0.0 2025-XX-XX =
 
 [See changelog for all versions](https://raw.githubusercontent.com/woocommerce/woocommerce/trunk/changelog.txt).
diff --git a/plugins/woocommerce/woocommerce.php b/plugins/woocommerce/woocommerce.php
index 26e759ebfd797..2f37f65dce9d5 100644
--- a/plugins/woocommerce/woocommerce.php
+++ b/plugins/woocommerce/woocommerce.php
@@ -3,7 +3,7 @@
  * Plugin Name: WooCommerce
  * Plugin URI: https://woocommerce.com/
  * Description: An ecommerce toolkit that helps you sell anything. Beautifully.
- * Version: 9.6.0-dev
+ * Version: 10.0.0-dev
  * Author: Automattic
  * Author URI: https://woocommerce.com
  * Text Domain: woocommerce