diff --git a/examples/EvaluationDataToApplicationInsights/Program.cs b/examples/EvaluationDataToApplicationInsights/Program.cs
index bf83d5d6..dbc856fc 100644
--- a/examples/EvaluationDataToApplicationInsights/Program.cs
+++ b/examples/EvaluationDataToApplicationInsights/Program.cs
@@ -30,7 +30,7 @@
 // Wire up evaluation event emission
 builder.Services.AddFeatureManagement()
     .WithTargeting<HttpContextTargetingContextAccessor>()
-    .AddApplicationInsightsTelemetryPublisher();
+    .AddApplicationInsightsTelemetry();
 
 //
 // Default code from .NET template below
diff --git a/examples/VariantServiceDemo/Program.cs b/examples/VariantServiceDemo/Program.cs
index 843cd1ce..8ac9a031 100644
--- a/examples/VariantServiceDemo/Program.cs
+++ b/examples/VariantServiceDemo/Program.cs
@@ -37,7 +37,7 @@
 builder.Services.AddFeatureManagement()
     .WithTargeting<HttpContextTargetingContextAccessor>()
     .WithVariantService<ICalculator>("Calculator")
-    .AddApplicationInsightsTelemetryPublisher();
+    .AddApplicationInsightsTelemetry();
 
 var app = builder.Build();
 
diff --git a/src/Microsoft.FeatureManagement.AspNetCore/AspNetCoreFeatureManagementBuilderExtensions.cs b/src/Microsoft.FeatureManagement.AspNetCore/AspNetCoreFeatureManagementBuilderExtensions.cs
index 9091a4b0..43aa6b46 100644
--- a/src/Microsoft.FeatureManagement.AspNetCore/AspNetCoreFeatureManagementBuilderExtensions.cs
+++ b/src/Microsoft.FeatureManagement.AspNetCore/AspNetCoreFeatureManagementBuilderExtensions.cs
@@ -1,6 +1,8 @@
 // Copyright (c) Microsoft Corporation.
 // Licensed under the MIT license.
 //
+using Microsoft.AspNetCore.Builder;
+using Microsoft.AspNetCore.Http;
 using Microsoft.AspNetCore.Mvc.Filters;
 using Microsoft.Extensions.DependencyInjection;
 using Microsoft.Extensions.DependencyInjection.Extensions;
@@ -55,6 +57,12 @@ public static IFeatureManagementBuilder UseDisabledFeaturesHandler(this IFeature
         /// <returns>A <see cref="IFeatureManagementBuilder"/> that can be used to customize feature management functionality.</returns>
         public static IFeatureManagementBuilder WithTargeting(this IFeatureManagementBuilder builder)
         {
+            // Add HttpContextAccessor if it doesn't already exist
+            if (!builder.Services.Any(service => service.ServiceType == typeof(IHttpContextAccessor)))
+            {
+                builder.Services.AddHttpContextAccessor();
+            }
+
             //
             // Register the targeting context accessor with the same lifetime as the feature manager
             if (builder.Services.Any(descriptor => descriptor.ServiceType == typeof(IFeatureManager) && descriptor.Lifetime == ServiceLifetime.Scoped))
diff --git a/src/Microsoft.FeatureManagement.Telemetry.ApplicationInsights/FeatureManagementBuilderExtensions.cs b/src/Microsoft.FeatureManagement.Telemetry.ApplicationInsights/FeatureManagementBuilderExtensions.cs
index 002d2bfc..503f4776 100644
--- a/src/Microsoft.FeatureManagement.Telemetry.ApplicationInsights/FeatureManagementBuilderExtensions.cs
+++ b/src/Microsoft.FeatureManagement.Telemetry.ApplicationInsights/FeatureManagementBuilderExtensions.cs
@@ -1,7 +1,9 @@
 // Copyright (c) Microsoft Corporation.
 // Licensed under the MIT license.
 //
+using Microsoft.ApplicationInsights.Extensibility;
 using Microsoft.Extensions.DependencyInjection;
+using Microsoft.Extensions.DependencyInjection.Extensions;
 using Microsoft.Extensions.Hosting;
 using Microsoft.FeatureManagement.Telemetry.ApplicationInsights;
 
@@ -13,11 +15,11 @@ namespace Microsoft.FeatureManagement
     public static class FeatureManagementBuilderExtensions
     {
         /// <summary>
-        /// Adds the <see cref="ApplicationInsightsEventPublisher"/> using <see cref="ApplicationInsightsHostedService"/> to the feature management builder.
+        /// Adds the <see cref="TargetingTelemetryInitializer"/> and the <see cref="ApplicationInsightsEventPublisher"/> using <see cref="ApplicationInsightsHostedService"/> to the feature management builder.
         /// </summary>
         /// <param name="builder">The feature management builder.</param>
         /// <returns>The feature management builder.</returns>
-        public static IFeatureManagementBuilder AddApplicationInsightsTelemetryPublisher(this IFeatureManagementBuilder builder)
+        public static IFeatureManagementBuilder AddApplicationInsightsTelemetry(this IFeatureManagementBuilder builder)
         {
             if (builder == null)
             {
@@ -29,6 +31,8 @@ public static IFeatureManagementBuilder AddApplicationInsightsTelemetryPublisher
                 throw new ArgumentException($"The provided builder's services must not be null.", nameof(builder));
             }
 
+            builder.Services.AddSingleton<ITelemetryInitializer, TargetingTelemetryInitializer>();
+
             builder.Services.AddSingleton<ApplicationInsightsEventPublisher>();
 
             if (!builder.Services.Any((ServiceDescriptor d) => d.ServiceType == typeof(IHostedService) && d.ImplementationType == typeof(ApplicationInsightsHostedService)))