diff --git a/app/code/Magento/CatalogImportExport/Model/Import/Product.php b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
index 6f8b2248d8d89..0595617fcf382 100644
--- a/app/code/Magento/CatalogImportExport/Model/Import/Product.php
+++ b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
@@ -132,6 +132,16 @@ class Product extends \Magento\ImportExport\Model\Import\Entity\AbstractEntity
      */
     const COL_NAME = 'name';
 
+    /**
+     * Column new_from_date.
+     */
+    const COL_NEW_FROM_DATE = 'new_from_date';
+
+    /**
+     * Column new_to_date.
+     */
+    const COL_NEW_TO_DATE = 'new_to_date';
+
     /**
      * Column product website.
      */
@@ -298,6 +308,7 @@ class Product extends \Magento\ImportExport\Model\Import\Entity\AbstractEntity
         ValidatorInterface::ERROR_INVALID_WEIGHT => 'Product weight is invalid',
         ValidatorInterface::ERROR_DUPLICATE_URL_KEY => 'Url key: \'%s\' was already generated for an item with the SKU: \'%s\'. You need to specify the unique URL key manually',
         ValidatorInterface::ERROR_DUPLICATE_MULTISELECT_VALUES => "Value for multiselect attribute %s contains duplicated values",
+        ValidatorInterface::ERROR_NEW_TO_DATE => 'Make sure new_to_date is later than or the same as new_from_date',
     ];
     //@codingStandardsIgnoreEnd
 
@@ -319,8 +330,8 @@ class Product extends \Magento\ImportExport\Model\Import\Entity\AbstractEntity
         Product::COL_TYPE => 'product_type',
         Product::COL_PRODUCT_WEBSITES => 'product_websites',
         'status' => 'product_online',
-        'news_from_date' => 'new_from_date',
-        'news_to_date' => 'new_to_date',
+        'news_from_date' => self::COL_NEW_FROM_DATE,
+        'news_to_date' => self::COL_NEW_TO_DATE,
         'options_container' => 'display_product_options_in',
         'minimal_price' => 'map_price',
         'msrp' => 'msrp_price',
@@ -2546,6 +2557,20 @@ public function validateRow(array $rowData, $rowNum)
                 }
             }
         }
+
+        if (!empty($rowData[self::COL_NEW_FROM_DATE]) && !empty($rowData[self::COL_NEW_TO_DATE])
+        ) {
+            $newFromTimestamp = strtotime($this->dateTime->formatDate($rowData[self::COL_NEW_FROM_DATE], false));
+            $newToTimestamp = strtotime($this->dateTime->formatDate($rowData[self::COL_NEW_TO_DATE], false));
+            if ($newFromTimestamp > $newToTimestamp) {
+                $this->addRowError(
+                    ValidatorInterface::ERROR_NEW_TO_DATE,
+                    $rowNum,
+                    $rowData[self::COL_NEW_TO_DATE]
+                );
+            }
+        }
+
         return !$this->getErrorAggregator()->isRowInvalid($rowNum);
     }
 
diff --git a/app/code/Magento/CatalogImportExport/Model/Import/Product/RowValidatorInterface.php b/app/code/Magento/CatalogImportExport/Model/Import/Product/RowValidatorInterface.php
index f41596ad185a6..cbdc5f5beaaf9 100644
--- a/app/code/Magento/CatalogImportExport/Model/Import/Product/RowValidatorInterface.php
+++ b/app/code/Magento/CatalogImportExport/Model/Import/Product/RowValidatorInterface.php
@@ -87,6 +87,8 @@ interface RowValidatorInterface extends \Magento\Framework\Validator\ValidatorIn
 
     const ERROR_DUPLICATE_MULTISELECT_VALUES = 'duplicatedMultiselectValues';
 
+    const ERROR_NEW_TO_DATE = 'invalidNewToDateValue';
+
     /**
      * Value that means all entities (e.g. websites, groups etc.)
      */