diff --git a/app/code/Magento/Analytics/Model/Config/Backend/Vertical.php b/app/code/Magento/Analytics/Model/Config/Backend/Vertical.php
index 1aabbb91ddf87..2c46222216d5a 100644
--- a/app/code/Magento/Analytics/Model/Config/Backend/Vertical.php
+++ b/app/code/Magento/Analytics/Model/Config/Backend/Vertical.php
@@ -24,7 +24,7 @@ class Vertical extends \Magento\Framework\App\Config\Value
     public function beforeSave()
     {
         if (empty($this->getValue())) {
-            throw new LocalizedException(__('Please select a vertical.'));
+            throw new LocalizedException(__('Please select an industry.'));
         }
 
         return $this;
diff --git a/app/code/Magento/Analytics/Setup/InstallData.php b/app/code/Magento/Analytics/Setup/InstallData.php
index aaa619bbb0caa..13ce0cad117e5 100644
--- a/app/code/Magento/Analytics/Setup/InstallData.php
+++ b/app/code/Magento/Analytics/Setup/InstallData.php
@@ -30,7 +30,7 @@ public function install(ModuleDataSetupInterface $setup, ModuleContextInterface
                     'scope' => 'default',
                     'scope_id' => 0,
                     'path' => 'analytics/subscription/enabled',
-                    'value' => 1
+                    'value' => 0
                 ],
                 [
                     'scope' => 'default',