diff --git a/CHANGELOG.md b/CHANGELOG.md
index 3259f1f83b..34e052f560 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,15 @@
 # Changelog
 
+## [2.69.0](https://github.com/googleapis/java-bigtable/compare/v2.68.0...v2.69.0) (2025-11-17)
+
+
+### Features
+
+* **bigtable:** Add internal grpc subconnections metric and add outstanding rpcs to INTERNAL_VIEW ([#2700](https://github.com/googleapis/java-bigtable/issues/2700)) ([e3e6e99](https://github.com/googleapis/java-bigtable/commit/e3e6e993ee197f897c166fb8959755db0cb9c3fc))
+* **bigtable:** Expose a metric to track the number of outstanding rpcs (unary , streaming) in channel pool ([#2696](https://github.com/googleapis/java-bigtable/issues/2696)) ([140a1ad](https://github.com/googleapis/java-bigtable/commit/140a1ad81947da26c1539632ff04748dc3498d69))
+* **bigtable:** Populate alts field in channel entry ([#2702](https://github.com/googleapis/java-bigtable/issues/2702)) ([1bfb763](https://github.com/googleapis/java-bigtable/commit/1bfb763e6e4fb6fe8c808abe5dbd4221d3a632c3))
+* Enable ALTS hard bound token in Bigtable w/ direct access ([#2695](https://github.com/googleapis/java-bigtable/issues/2695)) ([d12b37d](https://github.com/googleapis/java-bigtable/commit/d12b37dacf8712d30be05175828999af74159819))
+
 ## [2.68.0](https://github.com/googleapis/java-bigtable/compare/v2.67.1...v2.68.0) (2025-10-22)
 
 
diff --git a/README.md b/README.md
index 9398aecf2e..1e14178a73 100644
--- a/README.md
+++ b/README.md
@@ -56,13 +56,13 @@ implementation 'com.google.cloud:google-cloud-bigtable'
 If you are using Gradle without BOM, add this to your dependencies:
 
 ```Groovy
-implementation 'com.google.cloud:google-cloud-bigtable:2.68.0'
+implementation 'com.google.cloud:google-cloud-bigtable:2.69.0'
 ```
 
 If you are using SBT, add this to your dependencies:
 
 ```Scala
-libraryDependencies += "com.google.cloud" % "google-cloud-bigtable" % "2.68.0"
+libraryDependencies += "com.google.cloud" % "google-cloud-bigtable" % "2.69.0"
 ```
 
 ## Authentication
@@ -471,7 +471,7 @@ Java is a registered trademark of Oracle and/or its affiliates.
 [kokoro-badge-link-5]: http://storage.googleapis.com/cloud-devrel-public/java/badges/java-bigtable/java11.html
 [stability-image]: https://img.shields.io/badge/stability-stable-green
 [maven-version-image]: https://img.shields.io/maven-central/v/com.google.cloud/google-cloud-bigtable.svg
-[maven-version-link]: https://central.sonatype.com/artifact/com.google.cloud/google-cloud-bigtable/2.68.0
+[maven-version-link]: https://central.sonatype.com/artifact/com.google.cloud/google-cloud-bigtable/2.69.0
 [authentication]: https://github.com/googleapis/google-cloud-java#authentication
 [auth-scopes]: https://developers.google.com/identity/protocols/oauth2/scopes
 [predefined-iam-roles]: https://cloud.google.com/iam/docs/understanding-roles#predefined_roles
diff --git a/google-cloud-bigtable-bom/pom.xml b/google-cloud-bigtable-bom/pom.xml
index 652afffd25..f0ecc88065 100644
--- a/google-cloud-bigtable-bom/pom.xml
+++ b/google-cloud-bigtable-bom/pom.xml
@@ -3,7 +3,7 @@
     <modelVersion>4.0.0</modelVersion>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-bom</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <packaging>pom</packaging>
     <parent>
         <groupId>com.google.cloud</groupId>
@@ -63,37 +63,37 @@
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable</artifactId>
-          <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+          <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator</artifactId>
-          <version>0.205.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.206.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.cloud</groupId>
           <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-          <version>0.205.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+          <version>0.206.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-          <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+          <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-          <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+          <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
         </dependency>
         <dependency>
           <groupId>com.google.api.grpc</groupId>
           <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-          <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+          <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
         </dependency>
       </dependencies>
     </dependencyManagement>
diff --git a/google-cloud-bigtable-deps-bom/pom.xml b/google-cloud-bigtable-deps-bom/pom.xml
index 56433eefbf..b7ba7ed212 100644
--- a/google-cloud-bigtable-deps-bom/pom.xml
+++ b/google-cloud-bigtable-deps-bom/pom.xml
@@ -13,7 +13,7 @@
 
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
   <packaging>pom</packaging>
   <name>Google Cloud Bigtable Dependency BOM</name>
diff --git a/google-cloud-bigtable-emulator-core/pom.xml b/google-cloud-bigtable-emulator-core/pom.xml
index 3472b609d0..7881bab822 100644
--- a/google-cloud-bigtable-emulator-core/pom.xml
+++ b/google-cloud-bigtable-emulator-core/pom.xml
@@ -7,12 +7,12 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <name>Google Cloud Java - Bigtable Emulator Core</name>
 
   <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-  <version>0.205.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.206.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
 
   <description>
     A Java wrapper for the Cloud Bigtable emulator.
diff --git a/google-cloud-bigtable-emulator/pom.xml b/google-cloud-bigtable-emulator/pom.xml
index bdcf639639..3357543f20 100644
--- a/google-cloud-bigtable-emulator/pom.xml
+++ b/google-cloud-bigtable-emulator/pom.xml
@@ -5,7 +5,7 @@
   <modelVersion>4.0.0</modelVersion>
 
   <artifactId>google-cloud-bigtable-emulator</artifactId>
-  <version>0.205.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+  <version>0.206.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
   <name>Google Cloud Java - Bigtable Emulator</name>
   <url>https://github.com/googleapis/java-bigtable</url>
   <description>
@@ -14,7 +14,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <scm>
     <connection>scm:git:git@github.com:googleapis/java-bigtable.git</connection>
@@ -81,14 +81,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
@@ -99,7 +99,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable-emulator-core</artifactId>
-      <version>0.205.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
+      <version>0.206.0</version><!-- {x-version-update:google-cloud-bigtable-emulator:current} -->
     </dependency>
 
     <dependency>
diff --git a/google-cloud-bigtable/pom.xml b/google-cloud-bigtable/pom.xml
index 46c694dd4a..44ff0cbc1f 100644
--- a/google-cloud-bigtable/pom.xml
+++ b/google-cloud-bigtable/pom.xml
@@ -2,7 +2,7 @@
 <project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
   <modelVersion>4.0.0</modelVersion>
   <artifactId>google-cloud-bigtable</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+  <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Bigtable</name>
   <url>https://github.com/googleapis/java-bigtable</url>
@@ -12,11 +12,11 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
   <properties>
     <!-- The version that will be embedded in the published jar via maven-resources-plugin -->
-    <java-bigtable.version>2.68.1-SNAPSHOT</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <java-bigtable.version>2.69.0</java-bigtable.version><!-- {x-version-update:google-cloud-bigtable:current} -->
 
     <site.installationModule>google-cloud-bigtable</site.installationModule>
 
@@ -54,14 +54,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
index 095fe4f3b6..dd58b9bcca 100644
--- a/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
+++ b/google-cloud-bigtable/src/main/java/com/google/cloud/bigtable/Version.java
@@ -20,6 +20,6 @@
 @InternalApi("For internal use only")
 public final class Version {
   // {x-version-update-start:google-cloud-bigtable:current}
-  public static String VERSION = "2.68.1-SNAPSHOT";
+  public static String VERSION = "2.69.0";
   // {x-version-update-end}
 }
diff --git a/grpc-google-cloud-bigtable-admin-v2/pom.xml b/grpc-google-cloud-bigtable-admin-v2/pom.xml
index 94b3ce6bb9..6ae06f900e 100644
--- a/grpc-google-cloud-bigtable-admin-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
   <name>grpc-google-cloud-bigtable-admin-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/grpc-google-cloud-bigtable-v2/pom.xml b/grpc-google-cloud-bigtable-v2/pom.xml
index eff16d052c..79f0e79334 100644
--- a/grpc-google-cloud-bigtable-v2/pom.xml
+++ b/grpc-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+  <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
   <name>grpc-google-cloud-bigtable-v2</name>
   <description>GRPC library for grpc-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/pom.xml b/pom.xml
index 21b08370e6..b91f4c1d2f 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
 
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <packaging>pom</packaging>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
     <name>Google Cloud Bigtable Parent</name>
     <url>https://github.com/googleapis/java-bigtable</url>
     <description>
@@ -156,27 +156,27 @@
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-                <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+                <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-v2</artifactId>
-                <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
+                <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.api.grpc</groupId>
                 <artifactId>grpc-google-cloud-bigtable-admin-v2</artifactId>
-                <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
+                <version>2.69.0</version><!-- {x-version-update:grpc-google-cloud-bigtable-admin-v2:current} -->
             </dependency>
             <dependency>
                 <groupId>com.google.cloud</groupId>
                 <artifactId>google-cloud-bigtable</artifactId>
-                <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+                <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
             </dependency>
             <!-- Test Deps in alphabetical order -->
             <dependency>
diff --git a/proto-google-cloud-bigtable-admin-v2/pom.xml b/proto-google-cloud-bigtable-admin-v2/pom.xml
index 9735270d43..524cb4ecfd 100644
--- a/proto-google-cloud-bigtable-admin-v2/pom.xml
+++ b/proto-google-cloud-bigtable-admin-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-admin-v2</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
+  <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-admin-v2:current} -->
   <name>proto-google-cloud-bigtable-admin-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-admin-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/proto-google-cloud-bigtable-v2/pom.xml b/proto-google-cloud-bigtable-v2/pom.xml
index dcd64cb0a6..080f08d68c 100644
--- a/proto-google-cloud-bigtable-v2/pom.xml
+++ b/proto-google-cloud-bigtable-v2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-bigtable-v2</artifactId>
-  <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
+  <version>2.69.0</version><!-- {x-version-update:proto-google-cloud-bigtable-v2:current} -->
   <name>proto-google-cloud-bigtable-v2</name>
   <description>PROTO library for proto-google-cloud-bigtable-v2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-bigtable-parent</artifactId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <dependencyManagement>
@@ -18,14 +18,14 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-deps-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-bigtable-bom</artifactId>
-        <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+        <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
         <type>pom</type>
         <scope>import</scope>
       </dependency>
diff --git a/samples/snapshot/pom.xml b/samples/snapshot/pom.xml
index caf2f5a46c..f700183283 100644
--- a/samples/snapshot/pom.xml
+++ b/samples/snapshot/pom.xml
@@ -28,7 +28,7 @@
     <dependency>
       <groupId>com.google.cloud</groupId>
       <artifactId>google-cloud-bigtable</artifactId>
-      <version>2.68.1-SNAPSHOT</version>
+      <version>2.69.0</version>
     </dependency>
   <!-- {x-version-update-end} -->
 
diff --git a/test-proxy/pom.xml b/test-proxy/pom.xml
index 5b3d627f65..28dbae19a8 100644
--- a/test-proxy/pom.xml
+++ b/test-proxy/pom.xml
@@ -12,11 +12,11 @@
   <parent>
     <artifactId>google-cloud-bigtable-parent</artifactId>
     <groupId>com.google.cloud</groupId>
-    <version>2.68.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <version>2.69.0</version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </parent>
 
   <properties>
-    <bigtable.client.version>2.68.1-SNAPSHOT</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
+    <bigtable.client.version>2.69.0</bigtable.client.version><!-- {x-version-update:google-cloud-bigtable:current} -->
   </properties>
 
   <dependencyManagement>
diff --git a/versions.txt b/versions.txt
index 98d50beaeb..cf92827dfc 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,10 +1,10 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-bigtable:2.68.0:2.68.1-SNAPSHOT
-grpc-google-cloud-bigtable-admin-v2:2.68.0:2.68.1-SNAPSHOT
-grpc-google-cloud-bigtable-v2:2.68.0:2.68.1-SNAPSHOT
-proto-google-cloud-bigtable-admin-v2:2.68.0:2.68.1-SNAPSHOT
-proto-google-cloud-bigtable-v2:2.68.0:2.68.1-SNAPSHOT
-google-cloud-bigtable-emulator:0.205.0:0.205.1-SNAPSHOT
-google-cloud-bigtable-emulator-core:0.205.0:0.205.1-SNAPSHOT
+google-cloud-bigtable:2.69.0:2.69.0
+grpc-google-cloud-bigtable-admin-v2:2.69.0:2.69.0
+grpc-google-cloud-bigtable-v2:2.69.0:2.69.0
+proto-google-cloud-bigtable-admin-v2:2.69.0:2.69.0
+proto-google-cloud-bigtable-v2:2.69.0:2.69.0
+google-cloud-bigtable-emulator:0.206.0:0.206.0
+google-cloud-bigtable-emulator-core:0.206.0:0.206.0