diff --git a/src/sentry/static/sentry/app/components/events/eventCauseEmpty.jsx b/src/sentry/static/sentry/app/components/events/eventCauseEmpty.jsx
index 8a8c39e14253db..584acbafb7e8f7 100644
--- a/src/sentry/static/sentry/app/components/events/eventCauseEmpty.jsx
+++ b/src/sentry/static/sentry/app/components/events/eventCauseEmpty.jsx
@@ -13,6 +13,7 @@ import SentryTypes from 'app/sentryTypes';
 import {snoozedDays} from 'app/utils/promptsActivity';
 import space from 'app/styles/space';
 import {t} from 'app/locale';
+import {trackAdhocEvent, trackAnalyticsEvent} from 'app/utils/analytics';
 import Tooltip from 'app/components/tooltip';
 import withApi from 'app/utils/withApi';
 
@@ -48,6 +49,21 @@ class EventCauseEmpty extends React.Component {
     this.fetchData();
   }
 
+  componentDidUpdate(_prevProps, prevState) {
+    const {project, organization} = this.props;
+    const {shouldShow} = this.state;
+
+    if (!prevState.shouldShow && shouldShow) {
+      // send to reload only due to high event volume
+      trackAdhocEvent({
+        eventKey: 'event_cause.viewed',
+        org_id: parseInt(organization.id, 10),
+        project_id: parseInt(project.id, 10),
+        platform: project.platform,
+      });
+    }
+  }
+
   async fetchData() {
     const {api, project, organization} = this.props;
 
@@ -72,7 +88,7 @@ class EventCauseEmpty extends React.Component {
     return true;
   }
 
-  handleClick(action) {
+  handleClick({action, eventKey, eventName}) {
     const {api, project, organization} = this.props;
 
     const data = {
@@ -82,6 +98,19 @@ class EventCauseEmpty extends React.Component {
       status: action,
     };
     promptsUpdate(api, data).then(this.setState({shouldShow: false}));
+    this.trackAnalytics({eventKey, eventName});
+  }
+
+  trackAnalytics({eventKey, eventName}) {
+    const {project, organization} = this.props;
+
+    trackAnalyticsEvent({
+      eventKey,
+      eventName,
+      organization_id: parseInt(organization.id, 10),
+      project_id: parseInt(project.id, 10),
+      platform: project.platform,
+    });
   }
 
   render() {
@@ -103,6 +132,13 @@ class EventCauseEmpty extends React.Component {
                 size="small"
                 priority="primary"
                 href="https://docs.sentry.io/workflow/releases/#create-release"
+                onClick={() =>
+                  this.trackAnalytics({
+                    eventKey: 'event_cause.docs_clicked',
+                    eventName: 'Event Cause Docs Clicked',
+                  })
+                }
+                data-test-id="read-the-docs"
               >
                 {t('Read the docs')}
               </Button>
@@ -111,7 +147,13 @@ class EventCauseEmpty extends React.Component {
                 <Tooltip title={t('Remind me next week')}>
                   <SnoozeButton
                     size="small"
-                    onClick={() => this.handleClick('snoozed')}
+                    onClick={() =>
+                      this.handleClick({
+                        action: 'snoozed',
+                        eventKey: 'event_cause.snoozed',
+                        eventName: 'Event Cause Snoozed',
+                      })
+                    }
                     data-test-id="snoozed"
                   >
                     {t('Snooze')}
@@ -119,7 +161,13 @@ class EventCauseEmpty extends React.Component {
                 </Tooltip>
                 <DismissButton
                   size="small"
-                  onClick={() => this.handleClick('dismissed')}
+                  onClick={() =>
+                    this.handleClick({
+                      action: 'dismissed',
+                      eventKey: 'event_cause.dismissed',
+                      eventName: 'Event Cause Dismissed',
+                    })
+                  }
                   data-test-id="dismissed"
                 >
                   {t('Dismiss')}
diff --git a/tests/js/spec/components/events/eventCauseEmpty.spec.jsx b/tests/js/spec/components/events/eventCauseEmpty.spec.jsx
index 90e9ddd0465e90..b8927913aaa3da 100644
--- a/tests/js/spec/components/events/eventCauseEmpty.spec.jsx
+++ b/tests/js/spec/components/events/eventCauseEmpty.spec.jsx
@@ -3,12 +3,15 @@ import moment from 'moment';
 import {mount} from 'enzyme';
 
 import EventCauseEmpty from 'app/components/events/eventCauseEmpty';
+import {trackAdhocEvent, trackAnalyticsEvent} from 'app/utils/analytics';
+
+jest.mock('app/utils/analytics');
 
 describe('EventCauseEmpty', function() {
   let putMock;
   const routerContext = TestStubs.routerContext();
   const organization = TestStubs.Organization();
-  const project = TestStubs.Project();
+  const project = TestStubs.Project({platform: 'javascript'});
 
   beforeEach(function() {
     MockApiClient.clearMockResponses();
@@ -38,6 +41,13 @@ describe('EventCauseEmpty', function() {
     wrapper.update();
 
     expect(wrapper.find('CommitRow').exists()).toBe(true);
+
+    expect(trackAdhocEvent).toHaveBeenCalledWith({
+      eventKey: 'event_cause.viewed',
+      org_id: parseInt(organization.id, 10),
+      project_id: parseInt(project.id, 10),
+      platform: project.platform,
+    });
   });
 
   it('can be snoozed', async function() {
@@ -68,6 +78,14 @@ describe('EventCauseEmpty', function() {
     );
 
     expect(wrapper.find('CommitRow').exists()).toBe(false);
+
+    expect(trackAnalyticsEvent).toHaveBeenCalledWith({
+      eventKey: 'event_cause.snoozed',
+      eventName: 'Event Cause Snoozed',
+      organization_id: parseInt(organization.id, 10),
+      project_id: parseInt(project.id, 10),
+      platform: project.platform,
+    });
   });
 
   it('does not render when snoozed', async function() {
@@ -142,6 +160,14 @@ describe('EventCauseEmpty', function() {
     );
 
     expect(wrapper.find('CommitRow').exists()).toBe(false);
+
+    expect(trackAnalyticsEvent).toHaveBeenCalledWith({
+      eventKey: 'event_cause.dismissed',
+      eventName: 'Event Cause Dismissed',
+      organization_id: parseInt(organization.id, 10),
+      project_id: parseInt(project.id, 10),
+      platform: project.platform,
+    });
   });
 
   it('does not render when dismissed', async function() {
@@ -161,4 +187,27 @@ describe('EventCauseEmpty', function() {
 
     expect(wrapper.find('CommitRow').exists()).toBe(false);
   });
+
+  it('can capture analytics on docs click', async function() {
+    const wrapper = mount(
+      <EventCauseEmpty organization={organization} project={project} />,
+      routerContext
+    );
+
+    await tick();
+    wrapper.update();
+
+    wrapper
+      .find('[data-test-id="read-the-docs"]')
+      .first()
+      .simulate('click');
+
+    expect(trackAnalyticsEvent).toHaveBeenCalledWith({
+      eventKey: 'event_cause.docs_clicked',
+      eventName: 'Event Cause Docs Clicked',
+      organization_id: parseInt(organization.id, 10),
+      project_id: parseInt(project.id, 10),
+      platform: project.platform,
+    });
+  });
 });