diff --git a/adafruit_ble/services/magic_light.py b/adafruit_ble/services/magic_light.py
new file mode 100644
index 0000000..b4eb4c3
--- /dev/null
+++ b/adafruit_ble/services/magic_light.py
@@ -0,0 +1,90 @@
+# The MIT License (MIT)
+#
+# Copyright (c) 2019 Scott Shawcroft for Adafruit Industries
+#
+# Permission is hereby granted, free of charge, to any person obtaining a copy
+# of this software and associated documentation files (the "Software"), to deal
+# in the Software without restriction, including without limitation the rights
+# to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+# copies of the Software, and to permit persons to whom the Software is
+# furnished to do so, subject to the following conditions:
+#
+# The above copyright notice and this permission notice shall be included in
+# all copies or substantial portions of the Software.
+#
+# THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+# IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+# FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+# AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+# LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+# OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN
+# THE SOFTWARE.
+"""
+:py:mod:`~adafruit_ble.services.magic_light`
+====================================================
+
+This module provides Services available on a Magic Light, BLE RGB light bulb.
+
+"""
+
+from . import Service
+from ..uuid import VendorUUID
+from ..characteristics import Characteristic
+
+__version__ = "0.0.0-auto.0"
+
+class MagicLightService(Service):
+    """Service for controlling a Magic Light RGB bulb."""
+
+    # These UUIDs actually use the standard base UUID even though they aren't standard.
+    uuid = VendorUUID("0000ffe5-0000-1000-8000-00805f9b34fb")
+
+    _control = Characteristic(uuid=VendorUUID("0000ffe9-0000-1000-8000-00805f9b34fb"), max_length=7)
+
+    def __init__(self, service=None):
+        super().__init__(service=service)
+        self._color = 0xffffff
+        self._buf = bytearray(7)
+        self._buf[0] = 0x56
+        self._buf[6] = 0xaa
+        self._brightness = 1.0
+
+    def __getitem__(self, index):
+        if index > 0:
+            raise IndexError()
+        return self._color
+
+    def __setitem__(self, index, value):
+        if index > 0:
+            raise IndexError()
+        if isinstance(value, int):
+            r = (value >> 16) & 0xff
+            g = (value >> 8) & 0xff
+            b = value & 0xff
+        else:
+            r, g, b = value
+        self._buf[1] = r
+        self._buf[2] = g
+        self._buf[3] = b
+        self._buf[4] = 0x00
+        self._buf[5] = 0xf0
+        self._control = self._buf
+        self._color = value
+
+    def __len__(self):
+        return 1
+
+    # Brightness doesn't preserve the color so comment it out for now. There are many other
+    # characteristics to try that may.
+    # @property
+    # def brightness(self):
+    #     return self._brightness
+    #
+    # @brightness.setter
+    # def brightness(self, value):
+    #     for i in range(3):
+    #         self._buf[i + 1] = 0x00
+    #     self._buf[4] = int(0xff * value)
+    #     self._buf[5] = 0x0f
+    #     self._control = self._buf
+    #     self._brightness = value
diff --git a/examples/ble_magic_light.py b/examples/ble_magic_light.py
new file mode 100644
index 0000000..2666466
--- /dev/null
+++ b/examples/ble_magic_light.py
@@ -0,0 +1,53 @@
+"""This demo connects to a magic light and has it do a color wheel."""
+import adafruit_ble
+import _bleio
+
+from adafruit_ble.advertising.standard import ProvideServicesAdvertisement
+from adafruit_ble.services.magic_light import MagicLightService
+
+def find_connection():
+    for connection in radio.connections:
+        if MagicLightService not in connection:
+            continue
+        return connection, connection[MagicLightService]
+    return None, None
+
+# Start advertising before messing with the display so that we can connect immediately.
+radio = adafruit_ble.BLERadio()
+
+def wheel(pos):
+    # Input a value 0 to 255 to get a color value.
+    # The colours are a transition r - g - b - back to r.
+    if pos < 0 or pos > 255:
+        return (0, 0, 0)
+    if pos < 85:
+        return (255 - pos * 3, pos * 3, 0)
+    if pos < 170:
+        pos -= 85
+        return (0, 255 - pos * 3, pos * 3)
+    pos -= 170
+    return (pos * 3, 0, 255 - pos * 3)
+
+active_connection, pixels = find_connection()
+current_notification = None
+app_icon_file = None
+while True:
+    if not active_connection:
+        print("Scanning for Magic Light")
+        for scan in radio.start_scan(ProvideServicesAdvertisement):
+            if MagicLightService in scan.services:
+                active_connection = radio.connect(scan)
+                try:
+                    pixels = active_connection[MagicLightService]
+                except _bleio.ConnectionError:
+                    print("disconnected")
+                    continue
+                break
+        radio.stop_scan()
+
+    i = 0
+    while active_connection.connected:
+        pixels[0] = wheel(i % 256)
+        i += 1
+
+    active_connection = None