diff --git a/src/AzureAppConfigurationImpl.ts b/src/AzureAppConfigurationImpl.ts
index 916ece49..6d7a4a98 100644
--- a/src/AzureAppConfigurationImpl.ts
+++ b/src/AzureAppConfigurationImpl.ts
@@ -898,8 +898,8 @@ function getValidKeyValueSelectors(selectors?: SettingSelector[]): SettingSelect
 
 function getValidFeatureFlagSelectors(selectors?: SettingSelector[]): SettingSelector[] {
     if (selectors === undefined || selectors.length === 0) {
-        // selectors must be explicitly provided.
-        throw new Error("Feature flag selectors must be provided.");
+        // Default selector: key: *, label: \0
+        return [{ keyFilter: `${featureFlagPrefix}${KeyFilter.Any}`, labelFilter: LabelFilter.Null }];
     } else {
         selectors.forEach(selector => {
             selector.keyFilter = `${featureFlagPrefix}${selector.keyFilter}`;
diff --git a/src/featureManagement/FeatureFlagOptions.ts b/src/featureManagement/FeatureFlagOptions.ts
index eedf9ec7..55ceda4d 100644
--- a/src/featureManagement/FeatureFlagOptions.ts
+++ b/src/featureManagement/FeatureFlagOptions.ts
@@ -10,16 +10,15 @@ import { SettingSelector } from "../types.js";
 export interface FeatureFlagOptions {
     /**
      * Specifies whether feature flags will be loaded from Azure App Configuration.
-
      */
     enabled: boolean;
 
     /**
-     * Specifies the selectors used to filter feature flags.
+     * Specifies what feature flags to include in the configuration provider.
      *
      * @remarks
      * keyFilter of selector will be prefixed with "appconfig.featureflag/" when request is sent.
-     * If no selectors are specified then no feature flags will be retrieved.
+     * If no selectors are specified then all feature flags with no label will be included.
      */
     selectors?: SettingSelector[];
 
diff --git a/test/featureFlag.test.ts b/test/featureFlag.test.ts
index 2544e617..2d6a7e02 100644
--- a/test/featureFlag.test.ts
+++ b/test/featureFlag.test.ts
@@ -3,6 +3,7 @@
 
 import * as chai from "chai";
 import * as chaiAsPromised from "chai-as-promised";
+import { featureFlagContentType } from "@azure/app-configuration";
 import { load } from "./exportedApi.js";
 import { MAX_TIME_OUT, createMockedConnectionString, createMockedEndpoint, createMockedFeatureFlag, createMockedKeyValue, mockAppConfigurationClientListConfigurationSettings, restoreMocks } from "./utils/testHelper.js";
 chai.use(chaiAsPromised);
@@ -49,9 +50,9 @@ const mockedKVs = [{
 }, {
     key: ".appconfig.featureflag/variant",
     value: sampleVariantValue,
-    contentType: "application/vnd.microsoft.appconfig.ff+json;charset=utf-8",
+    contentType: featureFlagContentType,
 }].map(createMockedKeyValue).concat([
-    createMockedFeatureFlag("Beta", { enabled: true }),
+    createMockedFeatureFlag("FlagWithTestLabel", { enabled: true }, {label: "Test"}),
     createMockedFeatureFlag("Alpha_1", { enabled: true }),
     createMockedFeatureFlag("Alpha_2", { enabled: false }),
     createMockedFeatureFlag("Telemetry_1", { enabled: true, telemetry: { enabled: true } }, { etag: "ETag"}),
@@ -213,15 +214,22 @@ describe("feature flags", function () {
         const connectionString = createMockedConnectionString();
         const settings = await load(connectionString, {
             featureFlagOptions: {
-                enabled: true,
-                selectors: [{
-                    keyFilter: "*"
-                }]
+                enabled: true
             }
         });
         expect(settings).not.undefined;
         expect(settings.get("feature_management")).not.undefined;
         expect(settings.get<any>("feature_management").feature_flags).not.undefined;
+        // it should only load feature flags with no label by default
+        expect((settings.get<any>("feature_management").feature_flags as any[]).find(ff => ff.id === "FlagWithTestLabel")).to.be.undefined;
+
+        const settings2 = await load(connectionString, {
+            featureFlagOptions: {
+                enabled: true,
+                selectors: [ { keyFilter: "*", labelFilter: "Test" } ]
+            }
+        });
+        expect((settings2.get<any>("feature_management").feature_flags as any[]).find(ff => ff.id === "FlagWithTestLabel")).not.undefined;
     });
 
     it("should not load feature flags if disabled", async () => {
@@ -242,15 +250,6 @@ describe("feature flags", function () {
         expect(settings.get("feature_management")).undefined;
     });
 
-    it("should throw error if selectors not specified", async () => {
-        const connectionString = createMockedConnectionString();
-        return expect(load(connectionString, {
-            featureFlagOptions: {
-                enabled: true
-            }
-        })).eventually.rejectedWith("Feature flag selectors must be provided.");
-    });
-
     it("should load feature flags with custom selector", async () => {
         const connectionString = createMockedConnectionString();
         const settings = await load(connectionString, {
diff --git a/test/utils/testHelper.ts b/test/utils/testHelper.ts
index a5812694..85f7ac80 100644
--- a/test/utils/testHelper.ts
+++ b/test/utils/testHelper.ts
@@ -2,7 +2,7 @@
 // Licensed under the MIT license.
 
 import * as sinon from "sinon";
-import { AppConfigurationClient, ConfigurationSetting } from "@azure/app-configuration";
+import { AppConfigurationClient, ConfigurationSetting, featureFlagContentType } from "@azure/app-configuration";
 import { ClientSecretCredential } from "@azure/identity";
 import { KeyVaultSecret, SecretClient } from "@azure/keyvault-secrets";
 import * as uuid from "uuid";
@@ -240,7 +240,7 @@ const createMockedFeatureFlag = (name: string, flagProps?: any, props?: any) =>
             "client_filters": []
         }
     }, flagProps)),
-    contentType: "application/vnd.microsoft.appconfig.ff+json;charset=utf-8",
+    contentType: featureFlagContentType,
     lastModified: new Date(),
     tags: {},
     etag: uuid.v4(),